The Ultimate Fighting Championship is an American mixed martial arts promotion based near Las Vegas and owned by TKO Group Holdings. It is the largest MMA promotion in the world, with more than 578 contracted fighters, and Dana White has been president since 2001.
The current logo is an angular red UFC wordmark. Commons dates it to July 11, 2015, the period when the promotion also introduced its Reebok athlete uniforms.
Logo history
- 1993: The first event is held in Denver.
- July 2015: A new visual identity debuts before UFC 189; the C becomes more angular and the U slightly straighter.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the UFC mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Red | #D20A0A | 210, 10, 10 | Commons SVG fill |
The UFC palette in this draft has 1 recorded value. Red is #D20A0A, which is RGB 210, 10, 10. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
One color file.
Typography
No typeface has been named.
Design context and usage rules
The 2015 update went beyond the logo, adding new broadcast graphics, a center screen fight clock, standard event poster dates and gold imagery for title fights, as reported by AP and Sherdog. The Washington Post noted that few fans could spot the logo change.
FAQ
When did UFC change its logo?
July 2015.
What red is the UFC logo?
D20A0A in the Commons SVG.
Who owns UFC?
TKO Group Holdings.
Sources
- https://en.wikipedia.org/wiki/Ultimate_Fighting_Championship
- https://commons.wikimedia.org/wiki/File:UFC_Logo.svg
- https://www.ufc.com/news/ufc-unveils-new-brand-identity
- https://www.washingtonpost.com/news/early-lead/wp/2015/07/09/ufc-changed-its-logo-but-no-one-can-tell/
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].