Logos&Brands
Coupang, Inc. is an American online retail and technology company headquartered in Seattle, Washington, operating primarily in South Korea and Taiwan. It runs an internet retail business, a food delivery service and a streaming service.
Coupang was founded in South Korea in 2010 by Bom Kim. In November 2018 the company received a US$2 billion investment from SoftBank. In July 2020 it acquired the assets of the Singaporean streaming service HOOQ to form Coupang Play, and it had its IPO on the New York Stock Exchange on March 11, 2021. In January 2024 Coupang acquired the online retailer Farfetch and its subsidiary Stadium Goods. The logo is the lowercase word coupang in a multicolor wordmark.
Market value
As of November 14, 2026, Coupang had a market capitalization of about US$27.22 billion, according to companiesmarketcap.com. Market value changes with the share price every trading day.
Logo history
- 2010: Bom Kim founds Coupang in South Korea.
- 2018: in November, Coupang receives a US$2 billion investment from SoftBank.
- 2021: on March 11, Coupang has its IPO on the New York Stock Exchange.
- 2024: in January, Coupang acquires the online retailer Farfetch and its subsidiary Stadium Goods.
- Current: the logo shown on this page is the Commons file Coupang logo.svg, a public domain logo.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Coupang mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Brown | #894F24 | 137, 79, 36 | Commons SVG fill |
| Orange red | #E94B22 | 233, 75, 34 | Commons SVG fill |
| Yellow | #FAC000 | 250, 192, 0 | Commons SVG fill |
| Green | #80BC27 | 128, 188, 39 | Commons SVG fill |
| Blue | #3DACDC | 61, 172, 220 | Commons SVG fill |
The Coupang palette on this page has 5 recorded values. Brown is #894F24, which is RGB 137, 79, 36. Orange red is #E94B22, which is RGB 233, 75, 34. Yellow is #FAC000, which is RGB 250, 192, 0. Green is #80BC27, which is RGB 128, 188, 39. Blue is #3DACDC, which is RGB 61, 172, 220. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
Who founded Coupang?
Coupang was founded in South Korea in 2010 by Bom Kim, and it had its IPO on the New York Stock Exchange on March 11, 2021.
What color is the Coupang logo?
Brown #894F24 in the vector file.
Sources
- https://en.wikipedia.org/wiki/Coupang
- https://commons.wikimedia.org/wiki/File:Coupang_logo.svg
- Coupang official website
- companiesmarketcap.com, Coupang market capitalization (checked November 14, 2026)
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].
