
Trader Joe's is an American grocery store chain headquartered in Monrovia, California. It has more than 600 locations across the United States.
The chain is known for its own label products and nautical themed stores. Its logo is a red wordmark in a distinctive serif style.
Logo history
- 1958: Joe Coulombe starts the business in Southern California.
- 1967: the first store under the Trader Joe's name opens in Pasadena.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Trader Joe's mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Red | #D21242 | 210, 18, 66 | Commons SVG fill |
The Trader Joe's palette on this page has 1 recorded value. Red is #D21242, which is RGB 210, 18, 66. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was Trader Joe's founded?
1958.
What color is the Trader Joe's logo?
Red #D21242 in the vector file.
Sources
- https://en.wikipedia.org/wiki/Trader_Joe's
- https://commons.wikimedia.org/wiki/File:Trader_Joes_Logo.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].



