Logos&Brands
Evolution of the logo
- 1900: the first Shell emblem was a mussel shell.
- 1904: the mussel was replaced by a scallop shell, or pecten, drawn realistically. The pecten has been the company’s symbol ever since.
- Around 1915: red and yellow arrived with Shell’s first service stations in California, and the drawing was simplified for easier reproduction.
- 1948 to 1971: the pecten was simplified step by step, with the word Shell set in the emblem.
- 1971: Raymond Loewy designed the version still used today, a bold red and yellow pecten.
- 1995 onwards: the pecten often appears on its own, without the Shell name.
This page shows the brand under its former name, Royal Dutch Shell. The company is now Shell plc.
Sources
More brands in this industry
Download Royal Dutch Shell logo
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].
