IBM logo

Evolution of the logo

1888 to 1911: IBM’s predecessors each had their own marks: International Time Recording Company (1888), Computing Scale Company (1891) and the Computing Tabulating Recording Company, or C T R (1911), whose letters were set in ornate white type in a black square.
1924: after C T R renamed itself International Business Machines, the logo became an Art Deco globe, with “Business Machines” in a simple sans serif and “International” belted around the middle.
1947: the globe gave way to the letters IBM in the Beton Bold typeface, first shown on the January 1, 1947 issue of the company magazine Business Machines.
1956 to 1957: Paul Rand redrew the letters in City Medium, with a square B and asymmetrical serifs on the M. IBM’s own logo timeline dates the release to 1957.
1972: Rand created the 8 bar logo, the letters IBM made of horizontal stripes. It is still in use today, usually in black, gray, white or IBM Blue (Pantone 2718 C).
1981: Rand designed the Eye Bee M rebus poster, now in the collection of the Museum of Modern Art in New York.

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