HBO Max is an American streaming service run by Home Box Office, Inc. that launched in the United States on May 27, 2020. It carries Warner Bros., HBO, CNN, Cartoon Network, Discovery and other libraries and has more than 140 million paid memberships.
The service was renamed Max on May 23, 2023, with a logo by the British agency DixonBaxi, then returned to the HBO Max name from July 9, 2025.
Logo history
- May 27, 2020: HBO Max launches.
- May 23, 2023: Rebranded as Max with a DixonBaxi logo and a blue corporate color.
- February to March 2025: The colors move from blue to monochrome, launched globally on March 30, 2025.
- July 9, 2025: The HBO Max name returns.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the HBO Max mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
Since 2025 the brand uses monochrome logos in silver or black, so no single hex value is given.
Typography
No typeface has been named by the service.
FAQ
When did Max become HBO Max again?
July 9, 2025.
Who designed the Max logo?
DixonBaxi.
What color is the HBO Max logo?
It is monochrome, silver or black.
Sources
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].