Adult Swim is an adult oriented programming block on Cartoon Network that airs in the evening and late night. It launched on September 2, 2001, and is programmed by Williams Street. Its lineup mixes animated sitcoms, surreal comedy and anime.
The brand is stylized in lowercase between square brackets as [adult swim], or [as] for short. The block often plays with its own logo, swapping in [meow meow] or a Japanese version during special events.
Logo history
- 2001: The launch logo uses the words Adult Swim in capitals, with an alternate lowercase red version in a black circle with a yellow glow.
- 2003: The bracketed [adult swim] logo is in use, per the Commons file name.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Adult Swim mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Near black | #221E1F | 34, 30, 31 | Commons SVG fill |
| White | #FFFFFF | 255, 255, 255 | Commons SVG fill |
The Adult Swim palette in this draft has 2 recorded values. Near black is #221E1F, which is RGB 34, 30, 31. White is #FFFFFF, which is RGB 255, 255, 255. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Values from the Commons SVG.
Typography
No typeface has been named.
FAQ
Why is Adult Swim written in brackets?
It is the brand’s stylization, [adult swim].
When did Adult Swim launch?
September 2, 2001.
Who programs it?
Williams Street.
Sources
- https://en.wikipedia.org/wiki/Adult_Swim
- https://commons.wikimedia.org/wiki/File:Adult_Swim_2003_logo.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].