Los Angeles Football Club, or LAFC, is a Major League Soccer club in the Western Conference. It was established on October 30, 2014, began play in 2018 and plays at BMO Stadium in Exposition Park.
Supporters were consulted on early decisions including the colors and crest. The club’s colors and logo were unveiled on January 7, 2016, at Union Station.
Logo history
- January 7, 2016: The Art Deco inspired crest is unveiled, with a shield referencing the city seal and a winged LA monogram.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Los Angeles FC mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Gold | #C6A566 | 198, 165, 102 | Commons SVG fill |
| Black | #17191D | 23, 25, 29 | Commons SVG fill |
The Los Angeles FC palette in this draft has 2 recorded values. Gold is #C6A566, which is RGB 198, 165, 102. Black is #17191D, which is RGB 23, 25, 29. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Values from the Commons SVG. The club’s primary colors are black and gold, with red and gray as accents.
Typography
The words Los Angeles and Football Club on the crest are set in Neutraface.
Design context and usage rules
The crest was developed by Beacon Asia Consulting cofounder Thai Nguyen with the creative team of Tue Nguyen and Matthew Wolff.
FAQ
When was the LAFC crest unveiled?
January 7, 2016.
What font is on the LAFC crest?
Neutraface.
What are LAFC’s colors?
Black and gold.
Sources
- https://en.wikipedia.org/wiki/Los_Angeles_FC
- https://commons.wikimedia.org/wiki/File:Los_Angeles_Football_Club.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].