Pinterest is an American social media service for saving and discovering ideas on digital pinboards. It was founded by Ben Silbermann, Paul Sciarra and Evan Sharp and is based in San Francisco.
The logo is a red circle holding a white P whose stem resembles a pin. Commons lists the current file as in use since 2021. Pinterest publishes brand guidelines for partners.
Logo history
- March 2010: Pinterest launches as a closed beta.
- 2017: A redesign drops the script wordmark for a bold sans serif one while keeping the badge, per Creative Bloq.
- 2021: Commons lists the current file as in use since 2021.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Pinterest mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Pinterest Red | #E60023 | 230, 0, 35 | Commons SVG fill |
The Pinterest palette in this draft has 1 recorded value. Pinterest Red is #E60023, which is RGB 230, 0, 35. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
The partner guidelines say the badge must always be reproduced in Pinterest red, but the PDF does not print a hex value, so the SVG value is used.
Typography
No typeface has been named by Pinterest.
Design context and usage rules
Pinterest’s partner guidelines describe the badge as a red circle with a white scripted P outlined in white. Partners must use the logo files provided, must not alter them and must keep them free of filters and effects.
FAQ
What red is Pinterest?
E60023 in the Commons SVG.
What does the P mean?
Its stem is shaped like a pin.
Who founded Pinterest?
Ben Silbermann, Paul Sciarra and Evan Sharp.
Sources
- https://en.wikipedia.org/wiki/Pinterest
- https://commons.wikimedia.org/wiki/File:Pinterest_Logo_3.svg
- https://business.pinterest.com/brand-guidelines/
- https://s.pinimg.com/sub/business/guides/pinterest-brand-guidelines-en-02.pdf
- https://www.creativebloq.com/news/pinterests-new-logo-says-goodbye-to-script-text
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].