Airbnb is an American online marketplace for short and long term homestays, experiences and services. Brian Chesky, Nathan Blecharczyk and Joe Gebbia founded it in 2008, after Chesky and Gebbia rented air mattresses in their San Francisco apartment in October 2007.
In July 2014 Airbnb introduced a new logo, the Bélo, designed with DesignStudio, alongside a redesigned site and app.
Logo history
- 2008: Airbnb is founded.
- July 16, 2014: The Bélo symbol is unveiled.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Airbnb mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Rausch | #FF5A5F | 255, 90, 95 | Commons SVG fill |
The Airbnb palette in this draft has 1 recorded value. Rausch is #FF5A5F, which is RGB 255, 90, 95. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Value from the Commons SVG. Airbnb named the color Rausch after the street where the company started.
Typography
Airbnb uses Circular, a typeface by Lineto, per coverage of the 2014 rebrand.
FAQ
What is the Airbnb logo called?
The Bélo.
Who designed it?
DesignStudio, in 2014.
What is Airbnb’s color?
Rausch, #FF5A5F in the vector file.
Sources
- https://en.wikipedia.org/wiki/Airbnb
- https://www.designboom.com/design/airbnb-rebrand-gives-its-community-a-sense-of-belonging-07-16-2014/
- https://www.theguardian.com/media-network/media-network-blog/2014/sep/10/airbnb-logo-rebrand-travel-marketing
- https://commons.wikimedia.org/wiki/File:Airbnb_Logo_Bélo.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].