Zelle is an American digital payments network run by a private financial services company owned by Bank of America, Truist, Capital One, JPMorgan Chase, PNC Bank, U.S. Bank and Wells Fargo. It lets people send money from their bank account to another registered user's bank account in the United States, usually within minutes.
Zelle grew out of clearXchange, a payments service launched in April 2011 by Bank of America, JPMorgan Chase and Wells Fargo. Early Warning Services acquired clearXchange in 2016 and launched Zelle as its successor in June 2017. In April 2025 Zelle shut down its standalone app, so users now reach it through their bank's app. The logo is a white Zelle wordmark on a purple field.
Logo history
- 2011: clearXchange, the service Zelle later replaced, launches in April.
- 2017: Zelle launches in June as the successor to clearXchange.
- 2020: date of the Commons version of the logo used on this page.
- 2025: Zelle shuts down its standalone app in April.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Zelle mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Purple | #6C1CD3 | 108, 28, 211 | Commons SVG fill |
| White | #FFFFFF | 255, 255, 255 | Commons SVG fill |
The Zelle palette on this page has 2 recorded values. Purple is #6C1CD3, which is RGB 108, 28, 211. White is #FFFFFF, which is RGB 255, 255, 255. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When did Zelle launch?
June 2017.
What color is the Zelle logo?
Purple #6C1CD3 in the vector file.
Sources
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].
