Victoria’s Secret is an American lingerie, clothing and beauty retailer. Roy Raymond and his wife Gaye founded it in 1977, and Les Wexner bought the company’s five stores in 1982. Wexner expanded it into American shopping malls, and by the early 1990s it was the largest lingerie retailer in the United States.
The brand’s identity has long leaned on its stores and its fashion show, which ran as a major annual event from 1995. The current logo held on Wikimedia Commons is a stacked wordmark that the file record dates to 2021, a period when the company was repositioning its image.
Logo history
- 1977: Victoria’s Secret is founded by Roy and Gaye Raymond.
- 1982: Les Wexner buys the company.
- 2021: The stacked wordmark on Commons is described as the brand’s logo since 2021.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Victoria’s Secret mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Near black | #010101 | 1, 1, 1 | Commons SVG fill |
The Victoria’s Secret palette in this draft has 1 recorded value. Near black is #010101, which is RGB 1, 1, 1. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
The Commons SVG is a one color mark.
Typography
No typeface has been named by the company.
FAQ
When was Victoria’s Secret founded?
In 1977, by Roy and Gaye Raymond.
What color is the Victoria’s Secret logo?
The current stacked wordmark is a one color near black mark, #010101 in the vector file.
When did the current logo appear?
The Commons record dates the stacked wordmark to 2021.
Sources
- https://en.wikipedia.org/wiki/Victoria’s_Secret
- https://commons.wikimedia.org/wiki/File:Victoria’s_Secret_(logo,_2021).svg
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Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].