The Vanguard Group is an American investment adviser founded on May 1, 1975, and based in Malvern, Pennsylvania. With about $13.3 trillion under management as of 2025, it is the largest provider of mutual funds and the second largest provider of ETFs.
Its logo is a deep red wordmark.
Logo history
- 1975: Vanguard is founded.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Vanguard mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Red | #96151D | 150, 21, 29 | Commons SVG fill |
The Vanguard palette in this draft has 1 recorded value. Red is #96151D, which is RGB 150, 21, 29. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
One color in the Commons SVG.
Typography
No typeface has been named by the company.
FAQ
When was Vanguard founded?
May 1, 1975.
Where is Vanguard based?
Malvern, Pennsylvania.
What color is the logo?
Red #96151D.
Sources
- https://en.wikipedia.org/wiki/The_Vanguard_Group
- https://commons.wikimedia.org/wiki/File:Vanguard.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].