Prime Hydration, LLC, styled PRIME, is an American brand of sports drinks, energy drinks, drink mixes and protein shakes. It is owned by Congo LLC and internet personalities Logan Paul and KSI, who also promote it. The sports drink was announced in January 2022 and arrived in limited numbers from June 2022.
Social media hype in late 2022 and early 2023 caused shortages in stores, which drove interest in the bottle and its logo. Sponsorships with Arsenal, FC Barcelona, UFC and WWE have produced limited edition bottle designs, while the core mark stays a bold all caps PRIME wordmark.
Logo history
- January 2022: Prime Hydration is announced with the PRIME wordmark.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Prime Hydration mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Black (default fill) | #000000 | 0, 0, 0 | Commons SVG declares no fill |
The Prime Hydration palette in this draft has 1 recorded value. Black (default fill) is #000000, which is RGB 0, 0, 0. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
The Commons SVG declares no fill. Bottles use flavor specific colors.
Typography
No typeface has been named by the brand.
FAQ
Who owns Prime?
Congo LLC together with Logan Paul and KSI.
When did Prime launch?
It was announced in January 2022 and arrived in stores from June 2022.
What color is the Prime logo?
The vector file is a single color mark.
Sources
- https://en.wikipedia.org/wiki/Prime_(drink)
- https://commons.wikimedia.org/wiki/File:Logo_Prime_Hydration.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].