Cash App, formerly Square Cash, is a digital wallet for American consumers run by Block, Inc. It launched in 2013 as a person to person payment service and now offers debit cards, savings, stock and bitcoin investing, tax filing and personal loans. Block reported 57 million users as of 2024.
The logo is a green square with a white dollar sign. Two versions matter here: the Commons file is the older Square Cash app icon, while Cash App’s own press page currently uses a brighter green.
Logo history
- 2013: Square Cash launches.
- 2018: Commons records the Square Cash app logo dated April 2, 2018, green #00D632.
- June 2025: Cash App’s press kit carries logos dated 2025 06 in green #00E013.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Cash App mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Cash App Green | #00E013 | 0, 224, 19 | Official press kit SVGs (logos 2025 06) and press page |
| White | #FFFFFF | 255, 255, 255 | Official press kit SVGs |
The Cash App palette in this draft has 2 recorded values. Cash App Green is #00E013, which is RGB 0, 224, 19. White is #FFFFFF, which is RGB 255, 255, 255. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
The current green comes from the official kit. The older #00D632 belongs to the Square Cash icon.
Typography
The press kit does not name a typeface.
Design context and usage rules
The official kit includes a primary logo and a stacked logo in black and white, monochrome versions, and the symbol alone in color, black and white. That range tells you where each belongs: the color symbol for app style use, the monochrome versions where color printing is not possible.
FAQ
What is the Cash App green hex code?
The official press page uses #00E013.
What was Cash App called before?
Square Cash.
Who owns Cash App?
Block, Inc.
Sources
- https://en.wikipedia.org/wiki/Cash_App
- https://cash.app/press/assets
- https://cash-f.squarecdn.com/static/press-kits/logos-2025-06.zip
- https://commons.wikimedia.org/wiki/File:Square_Cash_app_logo.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].