AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. It helps developers market, monetize, analyze and publish their apps through its mobile advertising, marketing and analytics platforms.
Adam Foroughi, John Krystynak and Andrew Karam founded AppLovin in 2012, and the company operated in stealth mode until 2014. Foroughi has said that the name came from Bloglovin', a content organizing company. AppLovin became a public company on the Nasdaq on April 15, 2021, under the ticker APP, and it was added to the S&P 500 index on September 22, 2025. The logo shown here, taken from the company's website, pairs a triangle of three linked circles with the AppLovin wordmark in near black.
Market value
As of October 27, 2026, AppLovin had a market capitalization of about US$87.7 billion, according to companiesmarketcap.com. Market value changes with the share price every trading day.
Logo history
- 2012: Adam Foroughi, John Krystynak and Andrew Karam found AppLovin.
- 2014: AppLovin emerges from stealth mode.
- 2021: AppLovin becomes a public company on the Nasdaq on April 15.
- 2025: AppLovin is added to the S&P 500 index on September 22.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the AppLovin mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Near Black | #000103 | 0, 1, 3 | Official SVG fill |
The AppLovin palette on this page has 1 recorded value. Near Black is #000103, which is RGB 0, 1, 3. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was AppLovin founded?
2012.
What color is the AppLovin logo?
Near Black #000103 in the vector file.
Sources
- https://en.wikipedia.org/wiki/AppLovin
- AppLovin website header logo (SVG)
- companiesmarketcap.com, AppLovin market capitalization (checked October 27, 2026)
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].