Logos&Brands
United Airlines, Inc. is a major airline in the United States headquartered in Chicago, Illinois. It operates an extensive domestic and international route network across the United States and to destinations on six continents.
The principal figure behind the formation of the airline was William E. Boeing, founder of the Boeing Aircraft Company in 1916. He launched an air service between Victoria, British Columbia, and Seattle and later acquired three additional airlines, completing the merger by 1931 to form United Air Lines. United was one of the five founding airlines of the Star Alliance. The airline is a publicly traded company under its parent holding company, United Airlines Holdings, Inc., a Delaware corporation listed on Nasdaq under the ticker symbol UAL. The logo on this page is the blue UNITED wordmark.
Market value
As of November 14, 2026, United Airlines had a market capitalization of about US$35.51 billion, according to companiesmarketcap.com. Market value changes with the share price every trading day.
Logo history
- 1931: William E. Boeing completes the merger of four airlines to form United Air Lines.
- Early 1970s: the designer Saul Bass develops the "tulip" logo as part of a new brand image.
- 2010: United announces its merger with Continental Airlines, and the combined airline keeps the United name while using the Continental globe identity.
- Current: the logo shown on this page is the Commons file United Airlines wordmark.svg, a public domain logo.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the United Airlines mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Blue | #1414D2 | 20, 20, 210 | Commons SVG fill |
The United Airlines palette on this page has 1 recorded value. Blue is #1414D2, which is RGB 20, 20, 210. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was United Airlines formed?
The airline was formed as United Air Lines when William E. Boeing completed the merger of four airlines by 1931.
What color is the United Airlines logo?
Blue #1414D2 in the vector file.
Sources
- https://en.wikipedia.org/wiki/United_Airlines
- https://commons.wikimedia.org/wiki/File:United_Airlines_wordmark.svg
- United Airlines official website
- companiesmarketcap.com, United Airlines market capitalization (checked November 14, 2026)
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].
