Logos&Brands
Rocket Companies, Inc. is an American fintech and homeownership services company based in Downtown Detroit, Michigan. Its flagship subsidiary Rocket Mortgage, formerly Quicken Loans, is one of the largest mortgage lenders in the United States.
Dan Gilbert founded Rock Financial in 1985 in Metro Detroit, the company that would become Rocket Mortgage. It changed its name to Quicken Loans in 1999. In 2020, Quicken Loans and several other technology driven real estate and personal finance businesses became a publicly traded company under the name Rocket Companies, raising $1.8 billion in its initial public offering. The logo combines a rounded red symbol with the Rocket Companies wordmark in red.
Market value
As of November 12, 2026, Rocket Companies had a market capitalization of about US$40.00 billion, according to companiesmarketcap.com. Market value changes with the share price every trading day.
Logo history
- 1985: Dan Gilbert founds Rock Financial in Metro Detroit.
- 1999: Rock Financial changes its name to Quicken Loans.
- 2020: Quicken Loans and related businesses become a publicly traded company named Rocket Companies, raising $1.8 billion in the initial public offering.
- 2025: Rocket Companies announces agreements to acquire Mr. Cooper Group and Redfin.
- Current: the logo shown on this page is the Commons file "Rocket Companies" logo.svg, a public domain logo.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Rocket Companies mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Red | #DE3341 | 222, 51, 65 | Commons SVG fill |
The Rocket Companies palette on this page has 1 recorded value. Red is #DE3341, which is RGB 222, 51, 65. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was Rocket Companies founded?
Its earliest company, Rock Financial, was founded by Dan Gilbert in 1985, and the Rocket Companies name has been used since the 2020 public listing.
What color is the Rocket Companies logo?
Red #DE3341 in the vector file.
Sources
- https://en.wikipedia.org/wiki/Rocket_Companies
- https://commons.wikimedia.org/wiki/File:"Rocket_Companies"_logo.svg
- Rocket Companies official website
- companiesmarketcap.com, Rocket Companies market capitalization (checked November 12, 2026)
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].
