Logos&Brands
Axon Enterprise, Inc., formerly TASER International, is an American company based in Scottsdale, Arizona. It develops weapons and technology products for military, law enforcement and civilians, including body worn cameras and a cloud based digital evidence platform.
The company began in 1993 as AIR TASER, formed by Rick and Tom Smith, and it was later renamed TASER International. It introduced its TASER M26 weapon in 1999 and held its initial public offering in 2001. On April 5, 2017, TASER rebranded as Axon to reflect its expanded business. The logo combines a yellow triangular symbol with a thin yellow Axon wordmark.
Market value
As of November 11, 2026, Axon Enterprise had a market capitalization of about US$25.74 billion, according to companiesmarketcap.com. Market value changes with the share price every trading day.
Logo history
- 1993: Rick and Tom Smith form AIR TASER, Inc.
- 1999: the company, later renamed TASER International, introduces the TASER M26 weapon.
- 2001: TASER International holds its initial public offering.
- 2015: in June, the company announces a new division named Axon for its technology businesses.
- 2017: on April 5, TASER rebrands as Axon.
- Current: the logo shown on this page is the Commons file AXON Company logo.svg, a public domain logo.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Axon Enterprise mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Yellow | #FFD50A | 255, 213, 10 | Commons SVG fill |
The Axon Enterprise palette on this page has 1 recorded value. Yellow is #FFD50A, which is RGB 255, 213, 10. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was Axon founded?
Axon began in 1993 as AIR TASER, and it rebranded from TASER to Axon on April 5, 2017.
What color is the Axon Enterprise logo?
Yellow #FFD50A in the vector file.
Sources
- https://en.wikipedia.org/wiki/Axon_Enterprise
- https://commons.wikimedia.org/wiki/File:AXON_Company_logo.svg
- Axon official website
- companiesmarketcap.com, Axon Enterprise market capitalization (checked November 11, 2026)
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].