Paramount+ is an American subscription streaming service owned by Skydance Corporation. It began on October 28, 2014, as CBS All Access and was renamed Paramount+ in 2021, drawing on libraries from CBS, Nickelodeon, MTV, Comedy Central, BET, Showtime and Paramount Pictures.
The rename was announced on September 15, 2020, to support international growth using the Paramount name. The logo borrows the studio’s mountain and stars and adds a plus sign, all in a bright blue.
Logo history
- 2014: Launch as CBS All Access.
- September 15, 2020: Rebrand announced.
- March 2021: Paramount+ launches; Commons dates the logo March 4, 2021.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Paramount+ mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Blue | #0064FF | 0, 100, 255 | Commons SVG fill |
The Paramount+ palette in this draft has 1 recorded value. Blue is #0064FF, which is RGB 0, 100, 255. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Single fill in the Commons SVG.
Typography
No typeface has been named.
FAQ
What was Paramount+ before?
CBS All Access.
When did it rebrand?
March 2021.
What blue is the Paramount+ logo?
The Commons SVG uses #0064FF.
Sources
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].