Palo Alto Networks is an American multinational cybersecurity company headquartered in Santa Clara, California. Its core product is a platform of firewalls and cloud services, and it serves more than 70,000 organizations in over 150 countries. It is also home to the Unit 42 threat research team.
The company publishes a brand page for partners and press, which makes it one of the better documented technology marks in this batch. The logo pairs a geometric symbol with the company name, and the primary color is a strong orange.
Logo history
- 2005: Nir Zuk founds Palo Alto Networks; its early mark is a boxed waveform, per the agency case study.
- Spring 2020: A new identity by Godfrey Dadich Partners replaces it with three intersecting shapes; Brand New noted it on May 6, 2020.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Palo Alto Networks mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Orange | #F04E23 | 240, 78, 35 | Commons SVG fill |
The Palo Alto Networks palette in this draft has 1 recorded value. Orange is #F04E23, which is RGB 240, 78, 35. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
The Commons SVG gives one orange. The official brand guidelines PDF on the brand page was not opened, so no further official values are listed.
Typography
Godfrey Dadich Partners chose Hoefler and Co.’s Decimal typeface, inspired by watch dials, for the 2020 identity.
Design context and usage rules
Godfrey Dadich Partners says the brand mark was built on a seven by seven grid. Its three converging shapes stand for the integration of the product families Strata, Prisma and Cortex, which the agency also named. Each family received its own glyph and color, described as Strata Yellow, Prisma Blue and Cortex Green.
The official brand page offers the primary logo in PNG, EPS and AI, in color, black and white, along with product logos, and it directs questions to the company’s brand team.
FAQ
What color is the Palo Alto Networks logo?
Orange. The Commons SVG uses #F04E23.
Where is Palo Alto Networks based?
Santa Clara, California.
Who designed the Palo Alto Networks logo?
Godfrey Dadich Partners, in 2020.
Sources
- https://en.wikipedia.org/wiki/Palo_Alto_Networks
- https://commons.wikimedia.org/wiki/File:PaloAltoNetworks_2020_Logo.svg
- https://www.paloaltonetworks.com/company/brand.html
- https://www.godfreydadich.com/work/palo-alto-networks
- https://www.underconsideration.com/brandnew/archives/new_logo_for_palo_alto_networks.php
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].