Mountain Dew is a soft drink brand owned by PepsiCo. The original formula was created in 1940 by Tennessee bottlers Barney and Ally Hartman.
PepsiCo acquired the brand in 1964. Its logo has changed many times, and the current design dates from 2025.
Logo history
- 1940: Mountain Dew is created by Barney and Ally Hartman.
- 1964: Pepsi-Cola acquires the brand.
- 2025: the Commons file used on this page is titled as the 2025 Mountain Dew logo.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Mountain Dew mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Red | #CB203C | 203, 32, 60 | Commons SVG fill |
| Green | #064724 | 6, 71, 36 | Commons SVG fill |
| Yellow | #F5E32C | 245, 227, 44 | Commons SVG fill |
The Mountain Dew palette on this page has 3 recorded values. Red is #CB203C, which is RGB 203, 32, 60. Green is #064724, which is RGB 6, 71, 36. Yellow is #F5E32C, which is RGB 245, 227, 44. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was Mountain Dew founded?
1940.
What color is the Mountain Dew logo?
Red #CB203C in the vector file.
Sources
- https://en.wikipedia.org/wiki/Mountain_Dew
- https://commons.wikimedia.org/wiki/File:Mountain_Dew_2025_logo.svg
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].