
Jeep is an American automobile brand owned by Stellantis. It is known for off road vehicles such as the Wrangler, Cherokee and Grand Cherokee.
The brand grew out of the military vehicles of World War II. Chrysler acquired Jeep from American Motors Corporation in 1987. The current wordmark is a simple, bold logotype.
Logo history
- 1941: Jeep vehicles go into production for the US military.
- 1987: Chrysler acquires Jeep from American Motors Corporation.
- 2017: date of the Commons version of the wordmark used here.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Jeep mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Olive | #424D07 | 66, 77, 7 | Commons SVG fill |
The Jeep palette on this page has 1 recorded value. Olive is #424D07, which is RGB 66, 77, 7. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was Jeep founded?
1941.
What color is the Jeep logo?
Olive #424D07 in the vector file.
Sources
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].


