Barbie is a fashion doll franchise created by American businesswoman Ruth Handler and made by the toy company Mattel. The first Barbie doll was introduced on March 9, 1959.
Barbie is Mattel's largest and most profitable line, with more than a billion dolls sold, and the brand has grown into films, books and games. The pink script wordmark is one of the most recognized toy logos in the world.
Logo history
- 1959: Barbie is introduced by Mattel on March 9.
- The pink script wordmark on this page is the Commons version of the current Barbie logo.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Barbie mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Barbie Pink | #EC4399 | 236, 67, 153 | Commons SVG fill |
The Barbie palette on this page has 1 recorded value. Barbie Pink is #EC4399, which is RGB 236, 67, 153. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
Typography
No typeface has been named by the company.
FAQ
When was Barbie founded?
1959.
What color is the Barbie logo?
Barbie Pink #EC4399 in the vector file.
Sources
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].
