Roblox is an online game platform and game creation system run by Roblox Corporation. Players build their own experiences in Roblox Studio and play games made by other users, which explains why the logo appears on everything from phone home screens to classroom laptops. The platform was developed by David Baszucki and Erik Cassel in 2004 and released to the public in 2006, and the company reported an average of 85.3 million daily active users as of February 2025.
Because so many younger players meet the brand through an app icon, the Roblox mark has to work at very small sizes. The current identity leans on a heavy black wordmark and a tilted square that stands in for the first letter O. That square also works alone as the app tile, so one shape carries the brand across the website, the store listing and merchandise.
Logo history
- 2004: Erik Cassel and David Baszucki adopt a simple multicolored first logo, according to Baszucki’s 2017 Roblox blog post.
- 2005: A redesign by Baszucki’s father in law adds a bold red outline and an accent mark over the o to show the long vowel.
- 2006: A new brand mark with an original font arrives with the public launch and stays in use for more than eight years.
- 2015: A cleaner refresh of that mark is introduced.
- January 10, 2017: A new logo with a tilted o goes live, designed to scale across platforms and to serve as the product icon.
- August 2022: Roblox announces a refreshed logo on its newsroom with lighter custom letterforms; the second o returns as a normal letter and the tilt is slightly refined.
This timeline lists only changes that a cited source confirms. Earlier or minor variants of the Roblox mark that could not be dated from a primary or reputable source are left out rather than guessed.
Logo colors
| Color | HEX | RGB | Source |
|---|---|---|---|
| Black | #000000 | 0, 0, 0 | Commons SVG: the main path uses fill=”black” |
The Roblox palette in this draft has 1 recorded value. Black is #000000, which is RGB 0, 0, 0. Where a value comes from a redrawn vector rather than the owner’s own guide, check it against official files before using it in design work.
The 2022 SVG on Commons is a single color mark. Roblox has not published hex values in a public brand guide found for this draft, so black is reported as the file value.
Typography
Roblox describes the 2022 letterforms as new and custom. It has not named a retail typeface.
Design context and usage rules
In his 2017 post, Baszucki wrote that the tilted o was meant to convey the spirit of play and building, and that it would be used for icons throughout the product. Five years later the company kept that idea. The 2022 newsroom post says the tilt represents building, progression and motion, and that the refresh aimed to keep that equity while reflecting how the platform had grown.
The practical result is a lighter wordmark with only one tilted letter, which gives the square more room to stand out. The newsroom post also notes the new logo would appear across Roblox over the following week, so screenshots from late August 2022 can show either version.
FAQ
What does the Roblox logo look like?
A wordmark spelling ROBLOX in custom letters, with the first O drawn as a tilted square that has a smaller square cut out of its center.
Why is the O tilted?
Roblox says the tilt represents building, progression and motion.
When did Roblox change its logo?
The tilted O arrived on January 10, 2017, and the current refresh was announced in August 2022.
Sources
- https://en.wikipedia.org/wiki/Roblox
- https://commons.wikimedia.org/wiki/File:Roblox_Logo_2022.svg
- https://about.roblox.com/newsroom
- https://about.roblox.com/newsroom/2022/08/our-refreshed-logo
- https://web.archive.org/web/20220828163216/https://blog.roblox.com/2017/01/introducing-our-next-generation-logo/
Logos shown are trademarks of their owners and are provided for identification and reference. To request removal, contact [email protected].